A presentation and discussion guide delivered to MBA students in 2015

Many businesses struggle to identify true insights - most conduct intensive "insight development" activities only to end up with a collection of interesting and pertinent facts. 

Here is a checklist to help you identify whether your "insights" really are more than just...

The first application of your knowledge and insight to your strategic planning should be the development of your vision of your category's future, and what it means for your business - this sets the stage by defining your ambition, and what you need to focus on to achi...