Category Marketing : Targeting your market

In "category marketing" we aim to influence all key decision makers in our market value chain.

To do this we must first identify :

• WHO we are targeting : our targeted consumers, shoppers and customers as well as any key influencers

• WHAT we are targeting: the targeted market condition we wish to influence ie the motives, the decisions or the actions of the target market

• WHERE we are targeting: the point at which the targeted market condition can be influenced

Adhering to these principles will help make your "influencing activities" far more cost effective

We'd be delighted to help you target your market more effectively