How well have you defined your target market?
Knowing your target market lies at the very heart of marketing and sales.
In CATEGORY MARKETING we need to understand the NEED that defines the market we are targeting (Market Defining Need or MDN) in the context of the whole market value chain i.e Consumers, Shoppers, Customers and Suppliers (There may be other key links such as "influencers" to include in your market value chain - e.g Baby Food, Pet Food etc).
Each "Link" will have their own needs - and CATEGORY MARKETING solutions that best meet the needs of the whole market value chain will be more successful than those that don't
If you want to improve your Target Market Definition as a key step towards commercial excellence in CATEGORY MARKETING, please contact me